TikTok is basically a short form of video sharing. It allows users to make and share short videos approximately 15 seconds on any topic. Besides, TikTok has maintained a unique app in the Chinese market.
In the Chinese language, it is well known as Douyin that has more than 300 million active users every month. This new app was a combination of Douyin and Musical.ly logos.
What Thing Makes Different Tiktok from Musical.Ly?
Well, TikTok base on the concept of short videos but has a broader scope. This is not only for lip-syncing on music like Musical.ly. Besides, this app provides its consumers with an extensive selection of songs and sound snippets.
Furthermore, TikTok offers unique effects and filters. There is a choice to add videos directly created by your phone. Moreover, in September, this app allows the users to add some reaction features. It means the user has the option to record videos and then share.
Besides, there is an additional feature of digital alerts if they spend more than two hours on it. Furthermore, TikTok has a facility to share videos on a social network. Besides, this app has a beneficial feature in which it allows users to make different kinds of videos.
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These videos can be funny, magic tricks, dance, and challenging videos. So, the unique factor between this app and Musical.ly that the former has a broad scope in video making.
Who Owns Tiktok?
The first time Douyin was initiated in Beijing (China) in September 2016. It was under A.me before Douyin branding in December 2016. After this, ByteDance made a plan to expand this app overseas.
Zhang Yiming a founder of ByteDance said that china has one-fifth of users of the internet globally. If they will not expand it globally, they will bound with the fourth-fifths. Therefore, they decided it should be globalized then they developed Douyin within 200 days.
Within a year, they had a hundred million users, and besides, a billion videos are viewed daily. Tiktok was initiated in September 2017 in the international market. In 2018, Safety, this app became top-ranked among other free app downloads in many countries.
Now, this app has been downloaded 80 million-plus in the USA and has reached more than 2 billion downloads worldwide. In the USA, many celebrities like Tony Hawk and Jimmy Fallon initiated this application. After this, many celebrities followed these and made this app on a top-ranked.
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In 2019, the US (NFL) declared a partnership for several years. Both partners have declared an official NFL Tiktok for new marketing chances to respond to hashtag and sponsored videos challenges.
When Is Tiktok Shutting Down?
All signs indicate that Tiktok is shutting down because the president of the USA has charged that this app is going viral in the USA. This app is wildly popular which is becoming a threat to national security.
Furthermore, he claimed that ByteDance a parent company would access the Chinese government for user data. But Tiktok has denied this allegation. So, the US president has insisted to complete the sale of Tiktok and give ownership to America.
He provided 90 days to ByteDance for selling this app or to completely shut down it. He gave two executive orders to ban its transaction in the USA. But after this, china got complications in the sale that month.
They got export restrictions, and companies need government approval before getting to export Chinese tech. It is firmly believed that there were aimed to drive the technology of TikTok’s AI Interface, algorithm, content recommendation, and voice recognition.
In the previous week, the commerce department of the US said that if this acceptable deal is not reached at any point, it will be banned very soon. So, new downloads and Tiktok updates have been banned from 20 September to 12 November before the final prohibit.
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So, to cool down the Donald trump attempt deal, ByteDance offered an uncertain deal. Besides, on a weekend, they made the US a secondary that was known as Tiktok global. That was owned by the US owner of Walmart and Oracle.
Well, this idea of ownership structure is gloomy due to conflict statement with the involvement of different companies. Now according to the new agreement, Oracle and Walmart will get a 20% share, and ByteDance will get 80% advantages.
According to the statement of the vice president of Oracle, due to the creation of TikTok Global, Oracle will build their investment, and profit will be distributed over all owners.