2020 brings us closer to a whole new era of digital marketing. It’s important for marketers to stay on their toes & be ready to adapt to emerging trends. The rise of AI & automation is already proving to be a game-changer. So how will digital marketing strategies be able to cope with evolving technologies? Let’s find out. Here are the top ten digital marketing trends that will be fascinating to witness in the year 2020.
It becomes ever so important for marketers to get their message in a personalized manner. One thing is for sure – Ads will become more bespoke. Generic is becoming bogus, boring & annoying. With the rise of social media & personal online presence, people will only care if ads are about them. Marketers need to make bespoke ads work for companies. People are beginning to take an ever-growing interest in themselves. This makes it harder for businesses to sell their products without sounding phony. All in all, the year 2020 is crucial for promoters to tailor ads to appeal to a specific user base.
Shopping On Social Media
It’s quite common to see Instagram’s shoppable posts with price options on various products. According to a survey, sixty percent of people discover new products on Instagram. Hence, digital marketers need to acknowledge the power of social media here. There’s a need for content to be as interactive & unique as possible to cut through the clutter. For instance, people wanting to buy eyeglasses have their own unique wants.
Ads should be able to highlight certain features of the product for a segment of users. Moreover, every product out there needs to be instragammble to appeal to millennials. Users trust others on social media to make their decisions about an upcoming product.
It’s no secret that AI is already making its mark on the human ecosystem. Companies are already using huge data sets to train machines to make smart decisions. There’s been an increase in marketers who are able to understand & extract insights out of data. Self-driving trucks & robots in warehouses are only a glimpse of the future. In short, AI will dominate the foreseeable future. Businesses are keener than ever on how to use AI to their advantage. This also puts existing digital marketing practices at test. Marketers need to harness Artificial Intelligence to make lucrative decisions for their companies.
AR will help people know how their favorite products will look within a certain setting. For example, furniture companies can use AR to showcase their products to consumers. AR provides a more immersive experience and is definitely a way to cut inventory costs too.
There are many Instagram celebrities who offer product endorsements. You don’t have to have tens of thousands of followers. More marketers are now approaching ‘influencers’ who have a strong following. This allows them to appeal to a list of followers with an authentic appeal. Marketers need to devise a strategy that plays out well with the influencer’s followers.